Davinci Resolve 17
This post is the first in a series of articles, and it describes my recent work at Kudler Fine Art. Please check out Part 1 here and Part 2 here. For any questions or feedback, please contact me at [email protected] and follow me on social media @davinci_labs. This article and this series are about making better art by reducing friction and optimizing workflow processes. The goal is to help artists quickly and effectively get started with their projects. In this blog, we describe how I made an art process that reduced friction, drove productivity, improved clarity, and enhanced visibility for all participants. It’s a simplified version of what Davinci resolved 17 many years ago.
The Future of Work
Artworks are no longer just pieces of physical creation, they’re now objects that have meaning and logic as well. A piece becomes an object. An avatar. They become valuable sources of data. Not only do objects serve these purposes directly, but they also shape our understanding of themselves — which in turn helps us understand them better.
However, despite these benefits, the way art was created has changed dramatically in the past century. Today we value objects more than people or ideas — that understanding is derived from our own experiences, memories, and behaviors. Organizations focus on results instead of outcomes. Data drives decision-making instead of insights.
The result? More work is produced that doesn’t meet the needs of those who need it most. And in an ideal world, the products they create will be better than anything else and will change every day. Yet according to McKinsey, only 22% of organizations agree with this vision, and there are signs that the future of work is already starting to look different. According to a study published recently in The World Economic Forum, nearly two-thirds of professionals say that work today has become impersonal and less meaningful. That number is even higher when looking at non-traditional careers. While organizations must continue to make decisions using the information to inform action, they cannot rely on the same type of insights when it comes to human performance. Organizations that use creative thinking also tend to outperform leaders in key areas such as talent management, employee engagement, project management, and communications. When compared to other sectors, creativity is seen as being under-utilized due to its cost. But creativity isn’t just limited to the arts. Creativity has been recognized by experts across fields such as psychology, economics, literature, neuroscience, and business as a major competitive advantage. These findings support ideas discussed at ODIMA 2017 and DMAI Designing Intelligence 2018. Here we see why leaders must address challenges of motivation, leadership, and sustainability and use these opportunities to leverage potential as well as capitalize on the full capabilities of teams. We see clear examples of where creativity is lacking, including in content writing, teaching, design, engineering, product development, and project management across industries. Creative designers seek ways to bridge the gap between what we know about and what’s required of us so we can create systems that improve the lives and work of team members.
The Future of Content Writing
Creative writers are responsible for creating new content that meets customers’ needs and goals while meeting their expectations. As you can imagine, this means that digital content writing is not an easy task. There is a lack of standardized processes that can serve as a single point of reference or guide as an artist executes an idea. Worse still, research shows that over 50 percent of consumers don’t know enough about an organization to fully form a relationship with its brand. So how do creatives overcome common barriers with traditional content creation processes? How do they stay focused on producing the best content regardless of industry trends? Let’s explore the problem of creating content.
The Problem with Traditional Processes
Content creation is not always standard. Even if the content is identical to past experiences, content can evolve and adapt to the needs of users. Because of this “openness” in content creation, standard approaches aren’t suitable because content writing can’t have the flexibility and scalability offered by established methods. Standard content creation processes are inefficient because they force contributors to set up each and every system before presenting something to anyone. Furthermore, standard content creation rules aren’t based on expertise and knowledge but rather on the existing status quo. Consequently, standard forms are subject to constant review and updating through periodic reviews, updates, and changes. New content that fits the requirements of brands changes regularly. Creating content takes time from creator to publisher and often requires specific skills and resources. As a result, traditional content creation processes tend to miss important steps and don’t provide creators with flexible and powerful ways to produce content.
The Solution for Contribution to Value
To combat the aforementioned issues of standardized content creation processes, creatives need new solutions that prioritize shared contributions to their client's success. Through an open community and a collaborative environment, collaboratives can come together to develop innovative formats, templates, and processes. Ultimately, a collaborative approach enables creatives to bring new ideas into the fold, share best practices and collaborate more closely with teams and colleagues. Collaborative workspaces and communities enable both individuals and teams to collaborate more efficiently, collaborate on content and enhance visibility. Collaborative platforms have a wide range of benefits in terms of productivity, collaboration, communication, and efficiency. However, they pose significant challenges in the sense that they require a unique ecosystem that includes creative thinkers, administrators, developers, strategists, marketers, and other stakeholders who need to be brought together to create successful ecosystems. With this in mind, let’s dive into the collaborative model we propose to solve these problems for creative professionals.
Collaborative Workspace vs. Distributed Teamwork
For creatives, working in a distributed team environment offers numerous advantages that contribute to increased collaboration and productivity. These advantages are often overlooked by teams that operate in the traditional models because they assume that every member works toward a singular purpose. If creative teams want to succeed in collaborating in a team environment, then they need to redefine teamwork. Collaboration is no longer a top concern, but rather building relationships that facilitate alignment and synergy is. These types of collaborations involve people across disciplines having responsibility across functions, departments, departments, and projects.
When brainstorming new ideas, collaboration can benefit an enormous amount — from finding the next big market opportunity or leveraging expertise from an external source, to identifying creative strategies from multiple domains to generating insights and prototypes to move forward with a solution. One of the biggest issues that can stop a team from successfully operating in a collaborative environment is the absence of a strong leader in the group. Leaders are often the backbone of a cohesive team, and without one, teams can fall apart easily. By aligning a creative team, a manager can ensure that everyone gets along and contributes equally without fear of resentment. Allowing groups to work to a mutual understanding without negative influences on behavior is crucial to fostering long-term success for creative agencies, and in fact, these types of environments often occur outside of office settings.
Collaborative Teams vs. Individual Contributorships
Individual contributor teams are usually formed when someone comes to a realization that he/she wants to take on individual responsibilities instead of a team structure. Often these people are unaware that each person is responsible for a part of the project. A shared sense of responsibility leads to efficient processes, high-quality work, excellent client relations, a healthy balance of work-life balance and greater productivity. Because of the nature of collaboration, individual contributor teams also benefit from more creative freedom, since each person is solely responsible for his/her role. What individuals contribute does not matter as much as how much each team members contribute. For organizations that require teams of creatives to bring fresh and inventive ideas to market, collaboration can be a good place to start. Since teams don’t have to be the same size and there aren’t formal hierarchies, creatives can often feel like they belong in a smaller space. Creatives that were born and raised in small villages could find collaboration challenging without the proper guidance necessary to get through these times, and even worse if they feel isolated from society and culture they might struggle with. To overcome these challenges, teams should be made available to everyone.
Collaborative Solutions
The internet allows for infinite interactions, and it provides limitless inspiration for creatives to build connections and relationships for their businesses. Without the ability to connect internally without the obstacles imposed by technology, there would be nowhere to go to exchange ideas. Fortunately, the pandemic provided the perfect opportunity for creative companies to collaborate and engage in conversation around topics relating to creativity. From sharing helpful tips and tricks for video editing to providing workshops for freelancers, several companies took to streaming live or recording their discussions and events. Instead of trying to be a conductor in conversations, they began discussing and debating topics surrounding creativity on their websites and offering classes on everything related to this emerging field. Companies such as Vimeo, Medium, LinkedIn, and Hubspot are allowing creatives to talk and interact in real life with others. Additionally, many platforms allow creatives to host sessions over Zoom, enabling access to a wider audience and giving the power of discussion to creatives on the sidelines of meetings. Video conferencing is becoming widespread. Several large corporations offer free versions of Skype and Google Hangouts which gives creatives the ability to network and communicate via webinar. Facebook Groups allow creatives to participate in discussions regarding subjects related to their business, whether they are professional, personal, or entrepreneurial. Similarly, Twitter provides thousands of microblogging accounts to help creatives streamline the process of posting information and news related to a company, product, or service. Pinterest is the largest image-sharing platform, yet is the fastest growing blogging site. Currently, 83 million monthly active users visit the website to learn more about products
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